Category of personal data
| Purpose(s) for collection
| Disclosure to third parties
|
Identifiers, such as:
Name, postal address, email address, IP address,
identification numbers (e.g., social security number,
driver’s license number, state identification number,
military identification number or passport number)
| • To respond to consumers’ requests
and inquiries • Communicate with consumers regarding our products or services • Enter into and process transactions with consumers • Send marketing communications • Complete government forms • Confirm consumers’ identity and that they are at least 18 years old • Confirm consumers are licensed to drive our vehicles or take delivery of a vehicle purchased or leased from us | • Disclosure for service providers, for
administrative and operational assistance. • Disclosure for safety and warranty purposes to vehicle manufacturer, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership • Disclosure to state or federal agencies, when required by law • Disclosure to vehicle manufacturer for marketing and analytical purposes, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership |
Personal information categories listed in the
California Customer Records statute (Cal. Civ.
Code § 1798.80(e)), such as:
Phone number; insurance information; bank account
number, credit card number, debit card number, or
other financial information, including information
relating to consumers’ vehicle financing or lease terms,
along with vehicle information; and/or signature(s).
| • To respond to consumers’ requests
and inquiries • Communicate with consumers regarding our products or services • Enter into and process transactions with consumers • Send marketing communications • Complete government forms • Confirm insurance coverage • Confirm identity • Obtain authorization to collect payments • Collect payments • Confirm acknowledgement of receipt of documents we provide to consumers | • Disclosure for service providers, for
administrative and operational assistance. • State or federal agencies, when required by law • Disclosure to vehicle manufacturer for marketing and analytical purposes, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership |
Protected classification characteristics under
California or federal law, such as:
A photocopy/scan of government issued identification reveals personal information. For example: • Driver’s license/state identification card - includes image, date of birth, physical description and gender • Permanent resident card - includes image, date and place of birth; • Social security card - includes social security number • Passport - includes image, date and place of birth and nationality • Military ID - includes image and rank Completion of a Translated Contract Acknowledgement or signing of translated documents reveals a consumer’s primary language | • To confirm identity
• Confirm consumers are licensed to drive our vehicles or take delivery of a vehicle purchased or leased from us • Confirm eligibility for a manufacturer or lender rebate and to apply for and process any such rebate • Determine coverage under the Military Lending Act in connection with a financed vehicle transaction • Provide consumers with copies of certain documents written in the language in which their finance or lease transaction was primarily negotiated, as required by law • Complete government forms | • Disclosure to companies from whom
consumers request we obtain for them
goods or services, such as manufacturers
or lenders for processing applicable
transactions
• Disclosure to state or federal agencies, when required by law |
Commercial information, such as:
Vehicle information, ownership information, and
current lease or finance terms
| • Enter into and process transactions
with consumers
• Appraise consumers’ vehicles • Send informational and marketing communications • Retain records of transactions as required by law • Fulfill the terms of a written warranty or product recall • Process warranty, insurance or service contract claims • Share information with state agencies as required by law | • Disclosure for business purposes to
payment processors, delivery services
and warranty, insurance or service
contract administrators, if applicable to
transaction
• Disclosure for safety and warranty purposes to vehicle manufacturer, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership • Disclosure to state or federal agencies, when required by law |
Biometric information Consumers who finance/lease vehicles may be asked to complete a “Thumbprint form” | • To confirm identity
| • Disclosures for business purposes to
confirm your identity
|
Internet or other similar network activity
information, such as:
IP address, browsing history, and search history
| • To communicate with consumers
regarding our products and services
• Improve user experiences by making
our website easier to use and navigate,
and more personalized based on the
profile we create about consumers
| • Disclosure for service providers, for
administrative and operational assistance.
|
Geolocation information, such as:
IP address and vehicle location (using GPS, as
permitted by law)
| • To respond to consumers’ requests
and inquiries
• Enter into and process consumers’ transactions with you • Send marketing communications • Track vehicles as permitted by law | • Disclosure for service providers, for
administrative and operational assistance.
• Disclosure to service providers for business purposes |
Sensory data, such as
Audio information from voicemail messages and/or
recorded phone calls (with consumers’ consent)
| • To communicate with you; some
phone calls are recorded (with your
consent) for training our staff and for
quality assurance purposes
| N/A
|
Professional or employment-related information,
such as:
Information regarding current occupation
| • To confirm eligibility for a manufacturer
or lender rebate and to apply for and
process any such rebate
• To confirm eligibility for employee discount pricing • Complete government forms, as required | • Disclosure to manufacturer or lender for
processing applicable rebate • Disclosure to state or federal agencies, when required by law |
Non-public education information (per the Family
Educational Rights and Privacy Act (20 U.S.C.
Section 1232g, 34 C.F.R. Part 99)), such as:
Information regarding whether a consumer is or will
soon be a college graduate
| • To confirm eligibility for a manufacturer
or lender rebate and to apply for and
process any such rebate
| • Disclosure to manufacturer or lender for
processing applicable rebate
|
Inferences drawn from personal information to
create a profile, such as:
Information regarding consumers’ vehicle preferences
and needs
| • To market our products and services
to consumers
| N/A
|